Every year brings new trends in web design and e-commerce. 2025 will be no exception. Technology is evolving at a rapid pace, and with it, customer expectations. Let's take a look at what will be in fashion this year and what is slowly going out of fashion.
Color of the Year 2025: PANTONE Mocha Mousse
The color of the year affects not only fashion and interior design, but also the digital environment. Pantone announced the color of the year 2025 as Mocha Mousse (PANTONE 17-1230) – a warm, natural brown that symbolizes stability, trust and a return to natural tones. Wix Studio was inspired by this color and created an exclusive collection of design elements for modern websites. This means that websites and e-shops in soft natural shades will look modern, sophisticated and welcoming. Overall, this year's color combinations are in natural shades - olive green and others.
What will be IN 2025?
✅ Minimalist and intuitive design
Simplicity wins. Users want uncluttered websites without unnecessary elements to distract them. Clean lines, clear typography, and smooth navigation will be at the forefront.
✅ AI in e-commerce
Personalization is becoming the norm. Artificial intelligence is helping e-commerce stores better understand their customers, recommend tailored products, and automate customer service.
✅ Interactive micro-animations
Small visual improvements, such as animated buttons or subtle transitions between sections, help improve the user experience and increase visitor engagement.
✅ Environmental sustainability in e-commerce
Customers are increasingly placing greater emphasis on sustainability. E-shops that communicate environmental responsibility (packaging, production, shipping) gain a competitive advantage.
✅ Video and 3D elements on the website
Videos are an increasingly popular form of content, and 3D visuals will expand in 2025. Wix, for example, offers new transparent 3D videos that give websites a modern and dynamic look.
What will no longer be trendy?
❌ Overpriced websites with an abundance of information
The days when everything had to fit on the homepage are gone. Clarity and brevity are the keys to success.
❌ Long loading times and slow websites
Speed matters. A website that takes more than three seconds to load is losing customers. Speed optimization will be an absolute must this year.
❌ Classic newsletters without personalization
Mass emails don't work as well as they used to. Customers expect personalized content and recommendations based on their behavior.
❌ Overly complex navigation menu
Users want to find what they are looking for quickly and easily. Websites with a complicated structure and confusing menus will have a high bounce rate.
How to prepare for the trends of 2025?
🔹 If you have an e-shop, focus on content personalization and product recommendations.
🔹 Ensure your website is fast, clear and mobile-optimized.
🔹 Consider incorporating AI chatbots and automated systems for customer support.
🔹 Follow visual trends and incorporate natural colors and subtle animations into your design.
The year 2025 brings new possibilities and opportunities. If you want to keep up with trends and create a modern website or e-shop, do not hesitate to contact me! 😊