In early December, I was invited to the 6th annual Brand & Content Marketing conference , which took place at the Forum Karlín in Prague. This one-day event became a real university of modern approaches and innovations in the field of brands, media and content marketing.
A program that was full of inspiration
The conference attracted industry leaders, including leaders from companies such as Samsung, Česká spořitelna, and TV Nova. Highlights included:
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Panel discussion "The Future Trend" , where the future of the online world, trends in influencer marketing and strategies for success in the digital space were discussed. The discussion was moderated by Kateřina Borovanská, who is, for example, the owner of the F group, which organized this year's Fenix Awards , and was attended by leaders such as Erika Eliášová and Veronika Tázlerová.
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Lecture Česká spořitelna: Shift to fintech , where Michal Kosař presented specific steps leading to increasing brand awareness and supporting IT positions.
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The story of Nova and Voyo , which showed how television adapted its brand for the modern digital age.
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For example, Andy Sitta from Seznam talked about a campaign from Seznam for Dacia, the aim of which was to draw attention to the new Dacia Duster 2024.
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Vogue and Louis Vuitton? Yes, that was on stage too, or rather on the podium. Behind Vogue and LV was Hellen, who also talked about the campaigns for these two brands.
Networking and entertainment
In addition to the professional program, an important part of the day was the networking area. Coffee breaks, lunch and even a DJ on stage provided a pleasant atmosphere for sharing ideas and making contacts. I must say that the food was really great and the selection was wide.
Why look forward to next year?
This conference was not just a showcase of successful case studies and trend discussions. It also offered access to new perspectives and direct contact with experts, which is invaluable for anyone who wants to keep up with the rapidly changing world of marketing.
You can see what the Fenix Awards 2024 looked like in this video.
And why was I at the conference? After all, I am a person who builds websites and e-shops. An online presentation / version of, for example, your business, and it is really important to take into account many other elements of the presentation when creating such a creation. In addition, what the online world in general expects in 2025 was also discussed and I want my clients to be prepared for this.